University of Texas at El Paso

Jim Senter
Director of Athletics

Jim Senter

Jim Senter was named UTEP’s new Director of Athletics, President Diana Natalicio announced on Nov. 22, 2017.

Senter has served as Director of Intercollegiate Athletics at The Citadel, The Military College of South Carolina, since 2014. Senter came to The Citadel after spending seven years (2006-13) at the University of Colorado, where he worked his way up to Senior Associate Athletic Director for External Operations. Senter had supervision over the Chief Marketing Officer and numerous other areas including facilities, sports medicine, sports performance, game and event management and equipment services.

He began his tenure at Colorado as Associate AD for Development. In that role, his responsibilities included all fundraising efforts, including the annual fund, major gifts and coordinating all donation-related activities and staff. He was later elevated to Associate Athletic Director.

Before Colorado, Senter served as Associate Athletic Director for Development/Senior Associate AD for External Sales at San Diego State for 18 months. Aligned closely with the University foundation, he was responsible for overseeing the athletic department’s development efforts, including major gifts.

He spent 2003-05 as Director of Athletics at Idaho State University, a 16-sport Division I-AA program. He engineered a 19 percent increase in football attendance and a $600,000 leap in advertising, marketing and corporate sales.

Senter began his college athletic career at the University of Idaho. After working as assistant head football coach and recruiting coordinator, he branched out into the administrative side. He served as Assistant and Associate Athletic Director of Development from 1998-2003 in a chief fundraising capacity.

Senter began his coaching career at Coffeyville Community College in Kansas, where he was a student assistant in 1981 and 1982. He later held that role at his alma mater, the University of Tulsa, from 1983-85 before moving on to Idaho.

???????Senter earned his bachelor’s degree in physical education from Tulsa in 1985, and added a master’s degree in recreation from Idaho in 1992 while serving on the football coaching staff.

He was born Nov. 9, 1961 in Doylestown, Pa., and graduated from Jay (Okla.) High School where he was a football letterwinner. He is married to the former Susan Beck and the couple has four children — Shawna, Derick, Matthew and Samantha.