LEAD1 Partners

Basepath is the leading provider of NIL operations software for universities, collectives and student-athletes. The mainstream meaning of NIL is changing from brands paying athletes to pay-for-play, which is the type of NIL Basepath was built for. We’re not a marketplace, we’re a payroll and operations software company. Regardless of the direction your university is moving in, Basepath’s product-focused team of software engineers can adapt and build custom-tailored infrastructure as you grow and evolve overtime. Basepath can power any NIL model including revenue sharing in the future.

Universities and collectives supported by Basepath include University of Louisville’s 502 Circle Foundation and Collective, University of Minnesota and their collective Dinkytown Athletes, University of Georgia’s Classic City Collective, Florida State University’s Rising Spear Collective and Ole Miss’ The Grove Collective. For more information about Basepath, visit www.basepath.com or its social media pages on Instagram, LinkedIn and Twitter.

Established in 1989, DHR began with a focus on retained executive search, but quickly expanded to search for leaders at the emerging leader level through Jobplex, DHR’s wholly owned subsidiary.

With the addition of leadership consulting services, DHR has become one of the largest talent advisory firms in the world, serving clients with a footprint across more than 22 countries.

Visit their website at https://www.dhrglobal.com/

DLR Group is an integrated design firm delivering architecture, engineering, interiors, planning, and building optimization for new construction, renovation, and adaptive reuse. Our promise is to elevate the human experience through design. This promise inspires sustainable design for a diverse group of public and private sector clients; local communities; and our planet. DLR Group is 100 percent employee-owned and fully supports the initiatives and goals of the 2030 Challenge, and is an initial signatory to the China Accord and the AIA 2030 Commitment.

Visit their website at http://www.dlrgroup.com.

Eventellect is the leader in driving incremental ticket revenue for sports organizations and entertainment companies by developing and executing distribution and pricing strategies. Combining proprietary software and unparalleled experience, Eventellect helps content rights holders build custom strategies to accomplish their revenue and attendance goals. Eventellect has helped revolutionize ticketing for dozens of professional sports teams and select entertainment companies while also creating a world class work environment.

Visit their website at http://www.eventellect.com/.

In the fall of 2020, in the middle of the COVID-ravaged college football season, collegiate athletics programs had taken a major revenue hit with limited fan attendance and ticket sales.  Fundraising for the annual fund and capital projects were at a standstill.  Programs were challenged with a core question: how do we rebuild?

​In collaboration with athletic department executives and development officers at a top-tier, Power 5 university, the concept for Fan Data Insights was shaped, enhanced, and refined during this transformational time.  Within weeks of creating this platform, we knew we had the right formula for success and set on a mission to commercialize the product.  Deep collaboration with our customers is at the heart of our company, and is the foundation of our core mission: to enhance the business of college athletics to improve the performance and experience of student athletes.   

A ‘single pane of glass’ is a term used to define a tool that unifies data across several different sources and presents them in a single view.  The Fan Data Insights platform is that single pane of glass. Your fundraising and ticket sales teams will have everything they need at their fingertips to identify new donors, find lapsed and lost donors and increase the engagement of your fanbase.

Visit their website at: https://www.fandatainsights.com/

Visit their website at https://www.micamp.com/sports

Playfly is a leading sports management and marketing company bringing an innovative, digitally enabled approach to the growing collegiate, high school and pro sports sectors through five distinct business units. Playfly looks to advance the passion of the student athlete, the aspirations of academic institutions, the objectives of media partners/pro teams, and the goals of our brand partners.

Playfly enables brands to reach and engage with fans in meaningful and authentic ways, surrounding them with a true, 360-degree approach, all year long. With fully national coverage, a strong local presence and touchpoints stemming from youth-to-pro, Playfly meets the needs of every sports fan.

Visit their website at http://Playfly.com.

Our Mission: We are on a mission to engage and empower athletes.

Our Purpose: To revolutionize the world of sports by providing a unified technology platform that connects people on teams together and unlocks human potential.

Our Values: Our values guide how we work and interact. They’re how we connect and build our team culture.

Visit their website at https://teamworks.com/

At Ticketmaster, we strive to put fans first. Every day we’re listening to your feedback and working to improve your experience before, during, and after events.

In 2010, Ticketmaster and Live Nation merged to create Live Nation Entertainment. Now you have more options than ever to enjoy live events, and things are only getting better.

We’re making real changes and putting you first in everything we do. Here’s just a taste of what we’re up to…

Visit their website at https://www.ticketmaster.com/