2021 LEAD1 Partners

  • Spry Payment Systems, LLC
    Spry Payment Systems, LLC

    Spry Payment Systems, LLC (Spry) is a third-party technology solution used to navigate the rapidly changing name, image, and likeness (NIL) landscape. With a focus on much more than just connecting athletes with sponsors and brands, the Spry system allows the school and athlete to remain compliant with NCAA rules while helping the athlete maximize his or her NIL opportunities.

    Visit their website at https://www.sprypayments.com/.

  • LBYD Engineers
    LBYD Engineers

    Today, after 47 years in business, LBYD offers civil and structural engineering services with offices located in Birmingham, Huntsville, Auburn, Nashville and Tampa Bay. We provide engineering services for architects, engineers, contractors, commercial developers, public and private institutions and local, state and federal governments. LBYD has provided civil and structural engineering services on a wide variety of project types, including libraries, office complexes, parking garages, hospitals, mixed-use facilities, convention centers, bridges, stadiums, arenas, educational and correctional facilities, manufacturing and industrial facilities, residential buildings and governmental facilities.

    Visit their website at http://www.lbyd.com.

  • North Wind Group
    North Wind Group

    North Wind is a small business leader in the environmental management, engineering, construction, scientific consulting, and information technology industries. Our wide-ranging capabilities allow us to self-perform nearly all aspects of any given work scope, providing our customers with significant cost savings. North Wind maintains a strict corporate safety philosophy that has translated into an outstanding safety record with more than two million hours worked without a safety incident.

    North Wind’s quality assurance program is ISO 9001 and NQA-1-2000 compliant and our work reflects our commitment to provide our customers with quality services. We have earned the respect of our customers and peers for our outstanding services, and the Small Business Administration and many of our customers have recognized North Wind’s exceptional professional services through the presentation of numerous awards and commendations.

    Visit their website at http://www.northwindgrp.com.


    Influencer (INFLCR) is a SaaS platform for sports team properties to store, track and deliver their content across their influencer network of athletes, coaches, former athletes, media, etc. Each influencer can access their personalized gallery of content on their INFLCR mobile app, which they can use to download and share specific content to their social media platforms, with all influencer user activity tracked back to an INFLCR dashboard for the sports team properties.

    Visit their website at http://inflcr.com/.

  • Team Altemus
    Team Altemus

    TeamAltemus is an objective provider of financial literacy education and financial advisor due diligence. It is the first investor advocacy firm that specializes in working with athletes, both collegiate and professional. *We do not manage assets, we are not affiliated with asset managers TeamAltemus partners with professional athletes to vet, audit and monitor financial advisors, provide financial education where needed and empower them to trust their financial knowledge. TeamAltemus partners with collegiate athletic departments to ensure all student-athletes minimize financial distractions and elite athletes planning to go pro in their sport are trained in financial advisor due diligence process. TeamAltemus is comprised of financial experts and former collegiate and professional athletes who deliver relatable, effective and engaging solutions.

    Visit their website at http://www.team-altemus.com.

  • DLR Group
    DLR Group

    DLR Group is an integrated design firm delivering architecture, engineering, interiors, planning, and building optimization for new construction, renovation, and adaptive reuse. Our promise is to elevate the human experience through design. This promise inspires sustainable design for a diverse group of public and private sector clients; local communities; and our planet. DLR Group is 100 percent employee-owned and fully supports the initiatives and goals of the 2030 Challenge, and is an initial signatory to the China Accord and the AIA 2030 Commitment.

    Visit their website at http://www.dlrgroup.com.

  • Entain

    Entain plc (LSE: ENT) is the FTSE 100 company that is one of the world’s largest sports betting and gaming groups operating in the online and retail sector. Via our unique proprietary technology platform, we offer sports betting, casino, poker and bingo online and operate some of the industry’s most iconic  brands including Ladbrokes, Coral, BetMGM, bwin, Sportingbet,  Eurobet,  partypoker, partycasino, Gala and Foxy Bingo.

    In December 2020 we rebranded our Group from GVC Holdings, to reflect our ambition to be the world-leader in sports betting and gaming entertainment.

    We are licensed and operate in more than 20 countries, across five continents around the globe.

    Visit their website at https://entaingroup.com.


    College sports is our business, and we love what we do. On game day and every day, our countless innovations connect brands to fans. LEARFIELD – a leading media and technology company in college athletics – is the number one provider of multimedia rights, licensing, ticketing, fan-targeted digital advertising, official athletic websites, original content programming, digital signage, social, ticketing, and development services, and more to our college partners and beyond. We love to help our university & brand partners achieve their goals.

    Visit their website at https://www.learfield.com/.

  • Playfly Sports
    Playfly Sports

    Playfly is a leading sports management and marketing company bringing an innovative, digitally enabled approach to the growing collegiate, high school and pro sports sectors through five distinct business units. Playfly looks to advance the passion of the student athlete, the aspirations of academic institutions, the objectives of media partners/pro teams, and the goals of our brand partners.

    Playfly enables brands to reach and engage with fans in meaningful and authentic ways, surrounding them with a true, 360-degree approach, all year long. With fully national coverage, a strong local presence and touchpoints stemming from youth-to-pro, Playfly meets the needs of every sports fan.

    Visit their website at http://Playfly.com.

  • WMT

    We are a Creative Solutions Agency that uses technology and engineering to solve complex problems and drive measurable results for our partners. By examining user behavior through search patterns, we build one-of-a-kind digital products that inspire action. Grounded in targeted metrics, We craft custom solutions that meaningfully impact fan engagement, recruiting, ticket sales, fundraising, and more.

    Visit their website at https://wmt.digital.

  • Lightfoot, Franklin & White
    Lightfoot, Franklin & White

    Lightfoot, Franklin & White is revered by clients and respected by opponents. True to its “Trial Tough, Solution Savvy” mantra, Lightfoot achieved the coveted recognition as a 2021 “Top 20 Trial Law Firm” in the U.S. by Benchmark Litigation for three consecutive years. Working from offices in Birmingham and Houston, the firm’s 60+ lawyers have established an enviable record of success in complex, bet-the-company litigation; internal and government investigations; risk management; and compliance representation for clients across the country and around the world.

    Visit their website at http://www.lightfootlaw.com.

  • Eventellect

    Eventellect is the leader in driving incremental ticket revenue for sports organizations and entertainment companies by developing and executing distribution and pricing strategies. Combining proprietary software and unparalleled experience, Eventellect helps content rights holders build custom strategies to accomplish their revenue and attendance goals. Eventellect has helped revolutionize ticketing for dozens of professional sports teams and select entertainment companies while also creating a world class work environment.

    Visit their website at http://www.eventellect.com/.

  • RealResponse

    RealResponse is a risk management platform for athletic organizations. We provide a secure and centralized place for your athletes to give feedback and report urgent concerns, and for administrators to respond in real time and document interactions.

    Over 1,500 athletic organizations and teams across the country trust RealResponse as a safe space for their athletes to use their voice.

    Visit their website at https://www.realresponse.com/.

  • Athliance

    Athliance is a solution designed to educate and protect universities and student-athletes from the challenges surrounding NCAA® Name, Image, & Likeness (NIL).

    Our comprehensive NIL software solution is built by NCAA compliance experts for University compliance departments to automate the most time-and-resource-intensive challenges brought on by NIL. A diverse team of athletic directors and compliance officers from several universities across the country have directed the platform’s development; it combines powerful education, opportunity management, communication, reporting, and disclosure tools into a single platform.

    Visit their website at https://athliance.co.

  • ATMECS Inc.
    ATMECS Inc.

    ATMECS, a technology startup founded in 2013, Headquartered in Santa Clara, California, USA with R&D Center in Hyderabad, India. We provide Product Engineering, QA Automation, Infrastructure, Data and Market Research services. The R&D Center in Hyderabad is a well-equipped, state-of-the-art office. The company has a well-coordinated team of over 500 people that includes seasoned Information Technology industry experts, technical architects, engineers, project managers, market analysts, programmers and designers having hands-on experience and diverse skill set.

    Visit their website at http://www.atmecs.com.

  • Genius Sports
    Genius Sports

    Genius Sports is a global leader in digital sports content, technology and integrity services. Our technology is used in over 150 countries worldwide, empowering sports to capture, manage and distribute their live data and video, driving their digital transformation and enhancing their relationships with fans. Headquartered in London, we are the trusted partner to over 500 sports organisations globally, including many of the world’s largest leagues and federations such as the NBA, Premier League, FIBA, NCAA and PGA TOUR.

    Visit their website at http://www.geniussports.com/sports.

  • DHR International
    DHR International

    DHR’s Sports Practice understands the complexities involved in collegiate and professional athletic searches as well as corporate sports company searches.

    We have successfully completed numerous search assignments for many public and private colleges and universities, professional athletic organizations, and corporations in the industry; providing the best leadership at all levels including athletic administrators, coaches, and corporate management.

    What makes us unique?

    • DHR is the only retained executive search firm whose Sports Practice is led by a former Division I Athletic Directors and a former Division I Basketball Coach.
    • The Sports Practice is a global practice with capabilities to serve clients in 6 continents across all sports related organizations ranging from Fortune 500 companies to private universities.
    • We are the only “Top 5” search firm with a practice devoted exclusively to the industry. This allows us to better serve our clients with the utmost standards of professionalism, fast approach, strong ethics and outstanding quality.

    Visit their website at https://www.dhrinternational.com/practice/sports/.

  • Workhorse

    With high school and college athletes soon able to profit from their name, image, and likeness (NIL), Workhorse will offer an innovative comprehensive education platform to best prepare student athletes and athletic departments for these new opportunities. Once new legislation goes into effect, Workhorse will provide student athletes with a mobile marketplace, giving them easy access to brands and local businesses to maximize their earning potential, while assuring NCAA compliance and transactional ease.

    Visit their website at http://www.workhorse.ooo.

  • Mintz

    Mintz, Levin, Cohn, Ferris, Glovsky and Popeo, P.C. is a general practice, full service Am Law 100 law firm employing approximately 550+ attorneys serving clients worldwide. We are headquartered at One Financial Center in Boston’s Financial District and have additional US offices in Los Angeles, New York City, San Diego, San Francisco, and Washington, DC, as well as an office in London and a strong international practice.

    Mintz was founded in 1933 by Haskell Cohn and Benjamin Levin. The firm’s Managing Member is Robert I. Bodian. Our collaborative attorneys work within four core practice areas — Transactional, Intellectual Property, Litigation & Investigations, and Regulatory & Advisory – and combine legal, business, and industry insight to provide exceptional legal strategies for clients in a variety of industries.

    Visit their website at http://www.mintz.com.

  • Winstead PC
    Winstead PC

    Winstead is a national business law firm with nearly 300 attorneys who serve as trusted advisors to emerging, mid-market and large companies, both public and private. The Winstead team provides a range of core legal services that are critical to our clients achieving their business goals. Winstead’s business transactions and litigation practices serve key industries including airlines, financial services, healthcare, higher education, investment management/private equity, life sciences, real estate, and sports business.

    Visit their website at https://www.winstead.com.