Georgia Tech University

J Batt
Director of Athletics

J Batt

Georgia Tech named J Batt director of athletics on Oct. 14, 2022. Batt comes to The Flats after departing the role of executive deputy director of athletics, chief operating officer, and chief revenue officer at the University of Alabama. He officially joins Georgia Tech on Oct. 24, 2022.

As a former ACC student-athlete, J has a keen appreciation for what it takes for students to compete at the highest level while pursuing a degree at a top academic institution. He values and shares our culture of excellence and integrity and our commitment to student well-being and success. I look forward to working with him to secure and invest the resources necessary for a successful athletics program.”

According to Nick Saban, University of Alabama’s head football coach, “Since arriving at Alabama, J has positively affected our program through the success of the Crimson Standard Initiative while being a trusted advisor to our athletic director, Greg Byrne, and an essential part of our administrative team. We set a vision for the future of Alabama Athletics and Alabama football through the Crimson Standard and J as well as his team delivered with impressive results.”

University of Alabama President Stuart R. Bell added, “Georgia Tech has made an outstanding hire in J Batt. He is a rising leader within intercollegiate athletics and has made a great impact during his time at the University of Alabama. He is a proven administrator and fundraiser and will be a great ambassador for the Institute and the community.”

Batt joined the University of Alabama Athletics team as senior associate athletic director in 2017. He was responsible for guiding revenue generating, including charitable giving, ticketing, Tide Pride, and other revenue sources. He was promoted to COO and senior deputy athletic director in 2021 and to executive deputy director, COO, and chief revenue officer in 2022. Batt oversaw the successful development, implementation, and launch of the Crimson Standard, Alabama Athletics’ 10-year, $600 million capital initiative. He also provided day-to-day leadership of the department as a member of the Athletics executive team and served as the sport administrator for men’s basketball.

Previously, Batt was senior associate athletic director at East Carolina University and executive director of the Pirate Club, a position he held from 2013 to 2017. As a member of the ECU athletics executive leadership team, Batt oversaw a development operation that increased total fundraising in 2016 by more than 60% over ECU’s previous best year. He also served as an associate AD and executive director of the Terrapin Club for the University of Maryland from 2011 to 2013. He joined the Terrapin Club staff in 2009 and served as executive director beginning in September 2011. Before his tenure at Maryland, Batt worked in athletics fundraising at James Madison University, the College of William & Mary, and his alma mater, the University of North Carolina at Chapel Hill.

A member of the Tar Heels’ 2001 NCAA champion men’s soccer team, Batt graduated from UNC with a bachelor’s degree in journalism and mass communications and a master’s degree in sports administration.