In just one year as Troy’s Director of Athletics, Brent Jones has overseen a complete restructuring of the department’s external and internal teams and led a department that set records in academics, licensing, attendance and season tickets sales.
Jones led a renegotiation on Troy’s multimedia rights deal with Outfront Sports which will lead to increased revenue for Troy Athletics for years to come. Additionally, Troy secured a new partnership with Affinity Licensing which significantly amplified Troy merchandise volume in the marketplace in addition to driving up revenue and better serving Troy’s fans and merchants.
Jones, who was introduced as Troy’s Director of Athletics June 12, 2019, took over the role following a two-year stint as Troy’s Deputy Director of Athletics for External Operations. In his role as Deputy Director of Athletics, Jones had oversight of marketing, communications, advertising, ticket sales, Troy Sports Properties, broadcasting, promotions, fan engagement, fan experience, branding, licensing and trademarks.
Jones has developed partnerships with Tailgate Guys, Affinity Licensing and IMG-Learfield Ticket Solutions with the overall goal of better serving the Troy fanbase and generating additional revenue.
He joined the Troy staff from Southern Miss where he most recently served as the Senior Associate AD for External Affairs. Prior to Southern Miss, Jones spent five years at Georgia Southern University, first as the Director of Eagle Sports Marketing and then as the Assistant Athletic Director of Eagle Sports Marketing. While there, he raised $8 million in external funding through sponsorships, VIP suites, ticket sales and corporate trade outs. In addition, he secured the top three largest corporate sponsorships in the history of the GSU athletics program as well as helping to increase football season ticket revenue by 100 percent over that span.
Jones is a 2013 graduate of the prestigious D1A Institute and a member of NACDA, ICLA, and NACMA. He is a frequent speaker and presenter for the NACMA and ICLA conventions as well as being an attendee for the inaugural Surefire Baseball Forum. Jones was a standout college baseball player at Oglethorpe University.
He is married to the former Tracey Styers and they have two children, son Jaxson and daughter Payton Grace.