LEAD1 Byte of the Week: Rivalry Road Fan-Themed Bus Experience

In partnership with GO GROUND, Rivalry Road is a fan-themed transportation experience that offers all college sports fans, boosters, alumni, family, students, and others bus transportation for both away games, to our member campuses for home games, and any other group travel.

Often times, college sports fans travel to away games in charter buses and don’t know the buses’ safety records or the quality of the bus operator. Well, here at LEAD1, we have a solution – a high-quality and safe charter bus service program catered to LEAD1 members, called Rivalry Road. In partnership with GO GROUND, Rivalry Road is a fan-themed transportation experience that offers all college sports fans, boosters, alumni, family, students, and others bus transportation for both away games, to our member campuses for home games, and any other group travel. GO GROUND brings great industry experience to this program as the official ground transportation provider for NCAA championships, including March Madness.

Our member schools are blessed with the tremendous passion of their supporters and it is these fans, alumni, and boosters that help drive the student-athlete game-day experience. So with the football bowl season just around the corner and basketball season now in full swing, LEAD1 and GO GROUND are proud to offer our member schools, Rivalry Road.

Many safe travels ahead.