Coastal Carolina University

Matt Hogue
Director of Athletics

Matt Hogue

Matt Hogue is the Director of Athletics for Coastal Carolina University, the newest member of LEAD1 Association and the Football Bowl Subdivision (FBS).

Hogue has been Director of Athletics at Coastal Carolina University since February 2015.  He started work at Coastal Carolina in 1997, having served in several different roles in the Department of Athletics and in the Office of University Communication, where he leads CCU’s marketing and trademark-licensing efforts. For many, Hogue is best known for his 17-year stint as the “Voice of the Chanticleers” on the Chanticleer Sports Network, providing live game broadcasts, features and weekly programs about CCU athletics.

In 2013 Hogue was named a finalist for the National Sportscasters and Sportswriters Association (NSSA) Sportscaster of the Year for the state of South Carolina. He has edited a book entitled Chanticleer Athletics: Fifty Years of Excellence with other CCU contributors and dedicated the book to Edward M. “Dick” Singleton, former chancellor of the university. Partial proceeds from the book benefited the Edward M. Singleton Scholar Athlete Award scholarship at CCU.

In his role as associate vice president of marketing, Hogue was responsible for developing marketing strategies and advertising for University recruitment, academic and specialty programs as well as directing and monitoring the University’s trademark licensing program. Previously, he served as CCU Associate Athletic Director for Enhanced Media, Assistant Athletics Director for Marketing. He began his career at Coastal Carolina as the Assistant Sports Information Director.

Hogue earned his baccalaureate degree from the University of South Carolina and completed his MBA from Winthrop University. He and his wife, Laura, live in Conway with their daughters Rachel and Caroline.