University of Mississippi

Keith Carter
Director of Athletics

Keith Carter

Keith Carter, a former Rebel All-American basketball player and long-time senior staff member of the Ole Miss athletics department, was named Vice Chancellor for Intercollegiate Athletics on November 22, 2019 by University of Mississippi Chancellor Glenn Boyce.

Carter originally served in the role on a temporary basis, having the interim tag removed after receiving a unanimous recommendation from the members of a highly respected search committee.

Carter has served as Ole Miss Deputy A.D. for Development and Resource Acquisition since February 2018. He was the Chief Revenue Officer for the athletics department while overseeing the Foundation and serving as the sport administrator for baseball and men’s basketball.

Carter joined the athletics department in September 2009 and served as Executive Director for the Ole Miss Athletics Foundation since June 2012. He received the 2016 Fundraiser of the Year Award from the National Association of Athletic Development Directors (NAADD).

Under Carter’s guidance, the Foundation experienced its four highest years for donations, including a record $45.6 million in cash contributions in 2015-16. During his tenure, commitments to the Forward Together capital campaign increased from $62 to $180.8 million in cash and pledges toward its goal of $200 million.

Among the major gifts was a $25 million gift from Jerry “Doc” Hollingsworth, which included $10 million in cash, the largest gift in the history of the Ole Miss athletics department by a single individual or organization. Carter was also responsible for several other seven-figure gifts including a $3.7 million anonymous gift,  and a $2 million gift to the re-name the basketball practice facility to the Tuohy Basketball Center. He worked with executive level staff to build the vision for facility growth through the Forward Together campaign, which included plans for the $96.5 million Pavilion at Ole Miss.

Carter joined the Ole Miss Athletics Foundation after spending the previous year with the UM Foundation, where he worked in donor relations and meeting the financial needs of the School of Business.

A four-year starter at Ole Miss, Carter helped the Rebels to a pair of Southeastern Conference Western Division titles in 1997 and 1998 and earned All-America honors after his senior season in 1999. The four-year starter received All-SEC first and second team honors in 1998 and 1999. He also won a gold medal as a member of the U.S. national team at the 1998 Goodwill Games. Carter played professional basketball in Italy from 2001 until 2008.

A native of Perryville, Arkansas, Carter lives in Oxford with his wife, Jill, and three children – Drew, Callie and Hayes.