University of Nevada Las Vegas

Desiree Reed-Francois
Director of Athletics

Desiree Reed-Francois

Desiree Reed-Francois was named the new Athletic Director at UNLV in April 2017.

Before accepting this position she was the Deputy Athletics Director at Virginia Tech.  In this role, she was among an exclusive group of women to oversee the day-to-day operations of a nationally prominent FBS football program.  She was vital in the hiring of the new football coach.

She was a former NCAA Division I student-athlete as a member of the UCLA rowing team. Overall, she has nearly two decades in college sports administration.  Prior to coming to Virginia Tech, Reed-Francois oversaw the football, women’s basketball and volleyball programs at Cincinnati in addition to the sports communications, marketing and promotions and video services and production departments. She also led the department’s strategic planning initiatives and assisted in management of external partnerships.

Before the post at Cincinnati, Reed-Francois spent four years (2008-12) at the University of Tennessee, where she advanced from associate AD for strategic initiatives to senior associate AD for strategic planning and initiatives.

During her more than 19 years in intercollegiate athletics administration, Reed-Francois has occupied positions at the University of California, San Jose State, Santa Clara, Fresno State and the University of San Francisco. Prior to that, she held numerous positions of progressive leadership, including working as a legal associate for the Oakland Raiders and serving in a similar position with the NFL’s Management Council.  A 1994 graduate of UCLA, Reed-Francois earned a Juris Doctorate from the University of Arizona College of Law.

Reed-Francois is married with a son, Jackson.